Week 8, Post 2 - Visual Platforms

My Margarita Man San Diego Instagram account has 98 followers and follows 132.  A total of 32 posts have been made.  Post "likes" range from about 8 to 50.  This shows me that I need to spend more time determining my target market, hashtags, and posting inviting photos.

Hashtags that I commonly use are:
#margarita
#margaritas
#margaritamansd
#margaritaman
#sandiego
I also include hashtags that pertain to the particular post.  E.g. #cincodemayo for a Cinco de Mayo post

Visual media can be an excellent tool in promoting my business.  After researching some of my competitors' websites, I have found that most of them do not have a Facebook or Instagram page.  Using the information I learn in this course, I can use this knowledge to my advantage to increase brand awareness and boost sales.

Following are stats pulled from competitors sites:

Margarita Man San Diego
www.sandiegomargaritaman.com
I have Facebook and Instagram but no links on the website
Last IG post 9/9/19
Last FB post 9/9/19

EZ Pour Drinks
www.ezpourdrinks.com
No social media links

Margarita Momma
www.themargaritamomma.com
Facebook is mentioned, but no link; link to blog (last post in 2016)

Mr. Margarita
www.mrmargaritaorangecounty.com
No social media links

Margaritas on Tap
www.margaritasontapsandiego.com
No social media links


Comments

Post a Comment

Popular posts from this blog

Week 3, Part 1 - Communicating with Businesses on Social Media

I have had difficulty communicating with several businesses, but one stands out in my mind.  When I switched from AT&T to T-Mobile this past January, I was looking forward to saving money and having better cellular service.  When I received a bill from AT&T in February, I assumed it was my final bill, prorated, so I paid it without hesitation.  When I received a bill for the same amount the next month, I confirmed that I had paid it.  This is where the trouble began. I have to say, I was a little frustrated, but I was certain I could resolve it quickly.  I had proof that the bill had been paid, so what could go wrong?  I logged in to my online account with AT&T.  When I opened the e-bill, I noticed that there was a charge for service on a tablet that had been canceled months prior to switching carriers.  I started a chat session with a customer support rep (CSR), thinking this could be quickly resolved.  Unfortunately, the CSR k...
Read more

Week 7, Post 2 - Scheduled Facebook Posts

Image
Scheduling posts ahead of time is genius!  With my busy schedule, I often find myself scrambling on Sunday night, trying to catch up.  Being able to schedule posts will be a valuable tool for my business and help me promote upcoming holidays, promotions, and events.  My first scheduled post invites people to think about Halloween drinks/margaritas.  Our Mango and Feelin' No Pain flavors are orange so they would be a cool Halloween concoction. The second post is designed to engage people hosting a New Year's Eve party.  It's great to remind people that Margarita Man offers drink mixes that work well with liquors other than tequila.  One of my favorites is our Summertime Lemonade with Smirnoff Raspberry Vodka.  Yum! Lastly, who knew that there is a day dedicated to margaritas?  National Margarita Day is February 22nd.  We tend to rent to more corporate customers for this celebration so I'd love to reach out to more people who may decid...
Read more

Week 16 - Planning Your Future Strategy

During the past few months, I’ve learned a great deal about how to effectively use social media to build my business.   I definitely prefer some platforms over others but feel they all have something to offer, depending on the type of product or service a business offers. My least favorite social media platform is Twitter.   It could be because I have a preconceived notion that it’s mainly used for political issues.   Regardless, I don’t feel it’s as easy to navigate as other social media platforms and it doesn’t seem to be advantageous in marketing my machine rental business. LinkedIn is a great platform for networking on a professional level.   However, based on what I’ve learned, it is not the right medium for promoting my business.   Setting up and using a blog has been a good learning experience for me.   Although I think it’s an excellent platform to share information, I don’t’ feel it would benefit my business.   There’s only so much...
Read more