Week 8, Post 1 - Widely Used Visual Platforms
I think Facebook would work the best visual platform for
my business. Consumers search Facebook for businesses and can find information
regarding the products or services they’re interested in. Facebook allows consumers to engage via
messenger, email, and phone for quicker response to their inquiries. I receive
alerts when customers engage via Facebook.
This allows me to have a quick response time which people seem to really
appreciate. This is especially important
for the younger generations that value instant gratification.
My target market consists of middle-upper-class
25-65 year old people who enjoy drinking alcohol and hosting parties. According to Pew Research Center, approximately
80% of people between the ages 25 and 49 use Facebook. 55% of people 50 and older use Facebook.1 This is a huge amount of people utilizing
Facebook for both social and business purposes. Utilizing this social media
platform can be useful to build brand awareness and generate leads.
I determined that YouTube would not be a useful
visual platform for my business due to the average age of its users
(16-24)2 and the lack of content ideas for videos.
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