Week 10, Post 1 - Adding Human Interest to a Post

People want to make connections.  When they see or hear something that triggers emotion, they are more likely to be interested.  If they feel connected to the content of what they are seeing or hearing, it sparks basic human interest, which will keep them coming back for more.

Readers who also happen to be young mothers are more likely to respond to a post with a headline such as "You'll never guess how I finally got my baby to sleep through the night," or "Teach your child these 3 things and they'll excel in life."  These headlines will entice young moms (and other curious people) to scroll through the blog or website to find the "magic" answers they've been searching for.

Appealing to human interest is a great way to drive traffic to your blog or website.  However, if it's an awkward or even tragic topic, sticking to the facts may be best.  If the Blog is for a professional business, you may have to refrain from getting too personal.  The old adage seems fitting here: Don't mix business with pleasure.

Comments

  1. Zack SaiNovember 2, 2019 at 3:20 PM

    Alisa,
    Awesome breakdown of when it is and isn't appropriate to use personal touches on a business post. Mothers definitely respond better to posts that sound like they were written by a mother. Similarly, it would be absolutely inappropriate to come off too brightly when breaking bad news.
    Keep up the great work!

    ReplyDelete
  2. Stephanie De SouzaNovember 4, 2019 at 8:36 PM

    I completely agree with what you said! I think people like to feel a sense of connection or relatability and that personal touch is how to get there. Also it is definitely a difficult line to figure out how to draw with professional businesses on when to be personal and when to be more professional.

    ReplyDelete

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