Alisa Detwiler

This Instagram ad is perfect for late spring.  The goal is for people to be intrigued and want to learn more about how they too can be "refreshed."  The link to my website is the CTA. A high percentage of people who attend KAABOO are part of my target market.  Partnering with Infinium Spirits at KAABOO Del Mar is a great way to draw attention to my business. Click on our blog link to find out where we're headed this week.  Spot us around town, post a pic, and get entered into a drawing for a free margarita machine rental. This would definitely appeal to my target audience.  Many of them are young, successful, and adventurous, so I feel they would be drawn to this ad and want to learn more. 

The implementation of sponsored Facebook ads/posts and boosted posts has opened the doors to small businesses that don't have much of an advertising budget.  Businesses are in control of their marketing budget and schedule.  They can choose to design and implement their ads on their own or hire a person/agency to promote their business. They can also determine the number of days they'd like to run the ad, as well as the maximum they'd like to spend. I've boosted Facebook posts to advertise my business on a number of occasions.  I've noticed that if I put some thought into the design and wording, I tend to see more engagement.  If I just throw something together quickly, I see very little engagement because the ad wasn't well thought out and the design/graphics/photos were lacking appeal. With a previous business, I dabbled in banner ads.  The same amount of thought and creativity should go into a Facebook ad as does a banner ad.  Well, any ad for that matter

1. Following is an analysis of social media used by businesses similar to mine: Margarita Man San Diego Website:   www.sandiegomargaritaman.com Facebook:   https://www.facebook.com/margaritamansandiego/ Blog:   https://margmansd.blogspot.com/ Twitter:   https://twitter.com/MargaritaManSD/ Yelp:   28 5-star reviews CTA:   “Make a reservation today” link on website Instagram:   https://www.instagram.com/margaritamansd/ I have Facebook and Instagram but no links on the website Margarita Express Website:   www.margaritaexp.com Facebook:   https://www.facebook.com/Margaritaezpress/ Blog:   On website - Last post 4/6/16 Twitter:   https://twitter.com/margaritaexpre1 ; Improper grammar and spelling; unprofessional sounding posts make me wonder if the poster was “Tipsy Tweeting.” Yelp:   No reviews CTA:   Website CTA is a button the visitor can click on to call the business.   EZ Pour Drinks Website:   www.ezpourdrinks.com Facebook:   https://www.f

Yelp... I have mixed reviews about this.  I have mostly 5-star reviews on my Yelp account.  Customers check out reviews to determine if a business is worthy of their patronage.  By reading reviews, a person can get a pretty good idea as to the type of service, quality of products, and overall experience they may have with a business.  I received a 1-star review from a lady who was NOT my customer.  She had booked a machine with another margarita machine rental business, and they did not show up. She actually called me to ask where her machine was.  After speaking with her for a few minutes, we determined that the man she spoke with was, indeed, the owner of another business.  I empathized with her as I can only imagine how frustrating it would be for a vendor to not show up for an event.  I explained that even though she had booked with someone else, I did not have a machine available or I would have rushed one to her.  She thanked me for my help and I did not hear back from her....

A few online marketing tools that would be important in growing my business are Yelp and MeetUp.  I have a Yelp account with mostly 5-star reviews.  Many of my customers tell me that they chose to book with me because of my Yelp reviews.  There are a few other margarita machine rental businesses that do not have such favorable reviews. I think it would be wise to upload more photos to my Yelp account so that customers see fresh content.   It would require stepping outside of my comfort zone, but I think MeetUp could help grow my business.  I can attend events and networking meetings to spread the word about Margarita Man.  

Email marketing can be a valuable tool in driving sales for a business.  In the first page of this weeks lecture, the graphic states that “Customers who receive email marketing spend 83% more when shopping.”  When I stopped to think about my spending habits, I had an “a-ha moment.” I thought about how many times I received an email from one of my favorite stores that advertised “30% off your entire order...” My husband says I’m a marketer’s dream as I often get sucked in to this type of advertising.  That being said, I have to agree that it is fairly effective. For my business, I feel that one newsletter post every 3-4 weeks would suffice.  Even though I have repeat customers, people don’t typically rent a margarita machine on a regular basis.  I have a few corporate clients that rent every month or two, but most repeat customers rent no more than two or three times a year.  I would not want to bombard my customers so one post every 3-4 weeks should suffice. Some newsletter content