Alisa Detwiler

My target audience includes a wide age-range of men and women.  They are middle to upper-class, enjoy socializing and going out to restaurants/bars, and consume alcohol.  I feel the following categories would appeal to my target market and increase traffic to my site: Events (our customers' events) Extras (fun things to add to any party; life-size Connect 4, ice cream machine...) Entertainment (ideas to kick start any party) Mixed Drinks (old favorites, and new drink combinations) Party Themes (let's "taco" 'bout a fun party theme) Out and About (the adventures of the Margarita Man) Customer of the Month (our favorite customer each month) I feel all/most members of my target audience would find many of the posts in these categories interesting.  People searching for party ideas may stumble across my Blog and realize they "need" a margarita machine at their event. ___________ I liked or followed all of my classmates' Facebook, Instagram,...

People want to make connections.  When they see or hear something that triggers emotion, they are more likely to be interested.  If they feel connected to the content of what they are seeing or hearing, it sparks basic human interest, which will keep them coming back for more. Readers who also happen to be young mothers are more likely to respond to a post with a headline such as "You'll never guess how I finally got my baby to sleep through the night," or "Teach your child these 3 things and they'll excel in life."  These headlines will entice young moms (and other curious people) to scroll through the blog or website to find the "magic" answers they've been searching for. Appealing to human interest is a great way to drive traffic to your blog or website.  However, if it's an awkward or even tragic topic, sticking to the facts may be best.  If the Blog is for a professional business, you may have to refrain from getting too personal. ...

My new Twitter account can be found at  https://twitter.com/MargaritaManSD  or @MargaritaManSD.  I added the same profile picture to Twitter as I have on my Facebook page so people will recognize that it's the same business.  First of all, I chose to follow all of the Twitter sites of my classmates who had posted their links.  I thought it would be great to increase their number of followers, and hopefully they'll choose to follow me in return. I used the following key words to find business connections:  margarita man, margarita machine rental, san diego event planner, san diego wedding planner, san diego party rental, san diego taco catering I chose to follow several businesses that I felt could be a good connection for Margarita Man San Diego.  They include @AshleysPartyRentals, @SDStyleWeddings, @SDWeddingParty, @VisitCarlsbad, @socal_events, @BestBarMitzvah, @TacoGurus, @MamaLikes2Party, @ModernTimesBeer The two lists I created on Twitter ...

My Margarita Man San Diego Instagram account has 98 followers and follows 132.  A total of 32 posts have been made.  Post "likes" range from about 8 to 50.  This shows me that I need to spend more time determining my target market, hashtags, and posting inviting photos. Hashtags that I commonly use are: #margarita #margaritas #margaritamansd #margaritaman #sandiego I also include hashtags that pertain to the particular post.  E.g. #cincodemayo for a Cinco de Mayo post Visual media can be an excellent tool in promoting my business.  After researching some of my competitors' websites, I have found that most of them do not have a Facebook or Instagram page.  Using the information I learn in this course, I can use this knowledge to my advantage to increase brand awareness and boost sales. Following are stats pulled from competitors sites: Margarita Man San Diego www.sandiegomargaritaman.com I have Facebook and Instagram but no links on the websi...

I think Facebook would work the best visual platform for my business. Consumers search Facebook for businesses and can find information regarding the products or services they’re interested in.   Facebook allows consumers to engage via messenger, email, and phone for quicker response to their inquiries. I receive alerts when customers engage via Facebook.   This allows me to have a quick response time which people seem to really appreciate.   This is especially important for the younger generations that value instant gratification.   My target market consists of middle-upper-class 25-65 year old people who enjoy drinking alcohol and hosting parties.   According to Pew Research Center, approximately 80% of people between the ages 25 and 49 use Facebook.   55% of people 50 and older use Facebook. 1   This is a huge amount of people utilizing Facebook for both social and business purposes. Utilizing this social media platform can be useful to build br...

Scheduling posts ahead of time is genius!  With my busy schedule, I often find myself scrambling on Sunday night, trying to catch up.  Being able to schedule posts will be a valuable tool for my business and help me promote upcoming holidays, promotions, and events.  My first scheduled post invites people to think about Halloween drinks/margaritas.  Our Mango and Feelin' No Pain flavors are orange so they would be a cool Halloween concoction. The second post is designed to engage people hosting a New Year's Eve party.  It's great to remind people that Margarita Man offers drink mixes that work well with liquors other than tequila.  One of my favorites is our Summertime Lemonade with Smirnoff Raspberry Vodka.  Yum! Lastly, who knew that there is a day dedicated to margaritas?  National Margarita Day is February 22nd.  We tend to rent to more corporate customers for this celebration so I'd love to reach out to more people who may decid...

I was over the moon to learn how to "like" a business page as my own page, Margarita Man San Diego.  I prefer to keep business and social separate so this is a big deal for me. I "liked" the following business pages: 1. Big Boys Tacos 2. The Food Dood 3. Tacos y Gorditas 4. Devil Dogs BBQ Catering 5. Ashley's Party Rentals 6. Z Perfect Party 7. Margarita Man HQ 8. Leo Carrillo Ranch 9. Green Gables Wedding Estate 10. Modern Times Beer 11. Pure Project Brewing 12. Thunderhawk Alements The first four business pages I liked belong to local catering businesses.  A high percentage of the parties we deliver machines to also have their food catered.  Tacos and margaritas are always a great combination so I think it is wise to network with local taco caterers.  I have worked with Ashley's Party Rentals and Z Perfect Party on numerous occasions.  Building relationships with party rental and party planning businesses could lead to an increase in bu...

1. Post Reach is a measure of how many people actually view your post.  Post Engagement measures how many people show interest in your post by clicking on it to learn more, liking your post, commenting, and/or sharing your post. 2. Just because your post reaches a lot of people doesn't necessarily mean that they are interested in it.  By engaging with your post, it provides you with a better idea of the number of people who are actually interested in the content of your post.  Reaching your target audience is important, but engaging your target audience is essential.  If people who view your post see that there is a high level of engagement, that may compel them to engage as well.  Engagement lets the poster know that their content, product, information, etc. is interesting to their target market. 3. Facebook Insights provides valuable information including age, gender, education, job titles, relationship status, likes, interests, hobbies, and more.  On...