Week 16 - Planning Your Future Strategy


During the past few months, I’ve learned a great deal about how to effectively use social media to build my business.  I definitely prefer some platforms over others but feel they all have something to offer, depending on the type of product or service a business offers.
My least favorite social media platform is Twitter.  It could be because I have a preconceived notion that it’s mainly used for political issues.  Regardless, I don’t feel it’s as easy to navigate as other social media platforms and it doesn’t seem to be advantageous in marketing my machine rental business.

LinkedIn is a great platform for networking on a professional level.  However, based on what I’ve learned, it is not the right medium for promoting my business. 

Setting up and using a blog has been a good learning experience for me.  Although I think it’s an excellent platform to share information, I don’t’ feel it would benefit my business.  There’s only so much one can write about margarita machines.  People would, most likely, become bored with the lack of variety in my blog posts. 

There is a lot of potential to build my business using Instagram.  I have learned that it’s important to post photos that are interesting and inviting.  In order to get likes and increase the number of followers, I will have to be strategic in both the photos, hashtags, and verbiage used in the comments. 

My favorite social media platform is Facebook.  I have 150 or so followers which is a good start to building my online presence.  Similar to Instagram, I will have to be creative to make sure my posts are interesting and inviting.  Drawing people in so they want to learn more is one of my goals.  Post engagement is key to increase likes, followers, and increase sales. 
I plan to spend a few hours a week creating posts for Facebook and Instagram.  I can create several in one sitting and then schedule the posts for a later date.  One great post a week will keep Margarita Man fresh in people’s minds so that they will think of it when planning their next event. 

My upcoming promotions will focus on holidays and well-known events.  They include New Year’s Eve, Superbowl Sunday, and National Margarita Day (February 22nd).  At the end of February, I will launch a wedding campaign that promotes margarita machine rentals for bridal showers, rehearsal dinners, and wedding receptions.  This is a large part of my business so I plan to focus a good amount of time on this campaign.  It would be wise to hire a graphic designer to assist with some graphics and photos that will be enticing to my target audience. 

Comments

  1. Sadegh RhezaiiDecember 10, 2019 at 10:50 PM

    I have the same viewpoint on Twitter and don't really think it's an effective social media platform for all businesses in general. I think hiring a graphic designer is a great idea and will probably do the same.

    ReplyDelete
  2. Zack SaiDecember 11, 2019 at 9:45 AM

    Alisa,
    Wonderful post! I especially resonated with your thoughts on the potency of Instagram and the nuisances of Twitter. I think your ideas to promote Margarita Man aroudn the holidays will be very profitable.
    Wishing you the best!

    ReplyDelete
  3. Robert EckhardtDecember 12, 2019 at 10:58 PM

    I'm kind of opposite. For me Twitter is easy to navigate and Facebook is a pain. I agree with you I don't think a blog would be very advantageous for your business. I think your use of fun/humorous posts is a perfect fit for your business type . Best of luck with Margarita Man!

    ReplyDelete
  4. Katchin' Up With KateDecember 13, 2019 at 11:17 AM

    Alisa,
    I really like how you are planning out the next year in promotions and ads. That is a great idea to have a head start (to begin brain storming) in advanced so you don't have to do brainstorm promotions every week. Great job!

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 3, Part 1 - Communicating with Businesses on Social Media

I have had difficulty communicating with several businesses, but one stands out in my mind.  When I switched from AT&T to T-Mobile this past January, I was looking forward to saving money and having better cellular service.  When I received a bill from AT&T in February, I assumed it was my final bill, prorated, so I paid it without hesitation.  When I received a bill for the same amount the next month, I confirmed that I had paid it.  This is where the trouble began. I have to say, I was a little frustrated, but I was certain I could resolve it quickly.  I had proof that the bill had been paid, so what could go wrong?  I logged in to my online account with AT&T.  When I opened the e-bill, I noticed that there was a charge for service on a tablet that had been canceled months prior to switching carriers.  I started a chat session with a customer support rep (CSR), thinking this could be quickly resolved.  Unfortunately, the CSR kept telling me the $86 charge was for servic
Read more

Week 10, Post 1 - Adding Human Interest to a Post

People want to make connections.  When they see or hear something that triggers emotion, they are more likely to be interested.  If they feel connected to the content of what they are seeing or hearing, it sparks basic human interest, which will keep them coming back for more. Readers who also happen to be young mothers are more likely to respond to a post with a headline such as "You'll never guess how I finally got my baby to sleep through the night," or "Teach your child these 3 things and they'll excel in life."  These headlines will entice young moms (and other curious people) to scroll through the blog or website to find the "magic" answers they've been searching for. Appealing to human interest is a great way to drive traffic to your blog or website.  However, if it's an awkward or even tragic topic, sticking to the facts may be best.  If the Blog is for a professional business, you may have to refrain from getting too personal. 
Read more